Over 12,400 actions on reduce, reuse, recycle and clean-ups took place for the EWWR 2021!

For its 13th edition, over 12,400 actions related to waste reduction, sharing economy, products reuse and repair, materials recycling, as well as clean-ups were carried out across 30 countries in Europe and beyond.

European Week for Waste Reduction

The EWWR 2021 in numbers

The EWWR is a leading international campaign to promote waste prevention during a single week in November. It brings together participants from various backgrounds – schools, public administrations, companies, NGOs but also citizens – to organise awareness-raising actions at their level: local, regional, national, and even international. The objective of these actions is to change the behaviour surrounding consumption patterns and waste generation habits with the aim of contributing to reach waste and climate targets.
In 2021, 12,489 actions were carried out with the help of 38 national and regional coordinators in 30 countries.
The power of local communities
The 13th edition of the European Week for Waste Reduction challenged everyone to act together to shape circular communities aimed to prevent the waste production. These challenging times have highlighted the role that small communities can play in the transition towards sustainable consumption and production patterns.
The key word is collaboration among individuals or groups of people to imagine and build together communities based on the circular economy approach all around Europe and beyond!
Promotion of circular economy and a zero-emission society will necessitate a change of consumption and production patterns that go well beyond climate action alone. There is a full ecological and cultural transition that needs to be led and owned by the communities if we want it to succeed. A sense of solidarity and collaboration is needed among individuals believing in a society that stops producing waste and, which acts together to promote a circular economy and reach a sustainable development, by maintaining a good balance between the underlying environmental, social, and economic pillars.
Small, local, just, inclusive, and circular communities can play a great role in pushing Europe towards a sustainable future.
The EWWR Steering Committee
The European Week for Waste Reduction is led by the EWWR Steering Committee. Its members are: ACR+ (Association of Cities and Regions for sustainable Resource management), ADEME (Agency of the ecological transition, France), Bruxelles Environnement-Leefmilieu Brussel (Belgium), EMWR (The Eastern-Midlands Regional Waste Office, Ireland), ARC (Catalan Waste Agency, Spain), AICA (Associazione Internazionale per la Comunicazione Ambientale, Italy), the European Commission, the European Committee of the Regions, Lipor (Intermunicipal waste management of Greater Porto, Portugal), the Environment Directorate of the Principality of Monaco, VKU (German Association of Local Utilities, Germany), and Wasteserv Malta Ltd (Malta).
On this 13th Edition of the EWWR, with the main focus on circular communities, the actions that took place were divided into five themes: Clean-up actions, Reuse and preparing for reuse, Strict avoidance and reduction at soure, Thematic focus: Circular communities and Waste sorting and recycling. Following some examples of the actions performed:
Waste sorting and recycling – "Teaching how to recycle with waste and augmented reality”

The action tries to focus on the importance of recycling our waste and, furthermore, doing it correctly. The goal is for this message to reach as many people as possible.
In a first phase, our high school students did research to become aware of the need to recycle, how to do it and the implications for our carbon footprint. During the preparation of the activity, this message is shared at home and families who have not previously done so are involved in recycling actions.
In a second phase, the students brought recyclable waste in the containers of our city (paper, cardboard, glass and packaging) and with them they built a mascot with the appearance of a robot, reusing this material for our action.
The pet / robot was the main tool of our campaign. We provide it with augmented reality (AR) content, videos, images and 3D objects made by the students themselves, where they convey the importance of recycling for a sustainable way of life. The application used for AR was Aumentaty.
The third phase was the dissemination making use of this interactive doll, firstly to their younger classmates, those in primary education, and later through the center’s social networks to the general public.

Country: Spain - Comunitat Valenciana
Action Developer: Colegio Paidos,  Educational Establishment
Dates of action: 20/11/21 – 28/11/21
Reuse and preparing for reuse / Strict avoidance and reduction at source / Thematic Focus: Circular Communities – "National Upcycle Challenge Awards”

The Upcycle Challenge is a yearly competition that encourages people to look at the objects around them and to give them a new lease of life. The challenge is simple, find something that is no longer in use and transform it into something new. By creating unique pieces and submitting them to the competition, the lucky winners had a chance to share €6,000 in prize money across a range of different categories.
The Upcycle Challenge helps to highlight how easily and creatively reuse can be applied to everyday life. Ireland is consuming at a rate that is unsustainable and by keeping items in circulation for longer, it will help to reduce the environmental burden on our planet. By embracing the circular economy we can extend the life of objects that we buy and use.
The awards for 2021’s competition was held during EWWR.
Country: Ireland
Action Developer: My Waste, Irelands Official Guide to Managing your Waste
Date of action: 25/11/21
Clean-up actions – "Don’t throw away the future”

It is the activity of cleaning the garbage dumped in the nature jointly with the members of our association, the Sındırgı municipality staff and the people of the district in the Cüneyt Stream and its surroundings, which are used as a recreation area by the people of the district, in the Cüneyt village location of the Sındırgı district of Balıkesir and on the route of the Misya Walking Road.
Country: Turkey
Action Developer: Doğal Şehir Sındırgı Yerel Eylem Grubu Derneği, Association/NGO
Date of action: 25/11/21
Clean-up actions / Reuse and preparing for reuse /  Strict avoidance and reduction at source / Thematic Focus: Circular Communities / Waste sorting and recycling – "Recycling Exhibition”

Due to the European Waste Reduction week, workshops were held and exhibited together with our Family Support Centers, ÇATOM and GÜLŞİLAV women’s courses, Recycling companies, and Schools, with the "Circular Communities” theme and join for a world with less waste movement. Packaging (paper, cardboard, plastic, glass and metal), waste textile products, waste tires, waste wood, etc. It was shown that it is possible to live in a world with less waste by reprocessing and re-evaluating wastes. In the recycling exhibition, it was made evident that waste materials are valuable and that we actually throw money away when throwing it away; It was shown in this exhibition that wastes can be repaired, repaired and reused, the visitors that participated in the exhibition showed us the waste, the processes of waste in the nature, the importance of zero waste, the awareness of recycling, the repair and repair of wastes, the fact that waste is not garbage, it is valuable, and the effects on global warming and climate change. Awareness raising will be made on the issues and effects. It was explained that waste will occupy an important place in meeting the raw material need in the country. The importance of the European Waste Reduction Week was explained to the public and visitors once again.
Country: Turkey
Action Developer: Nusaybin Belediye Başkanlığı,  Administration/Public Authority
Date of action:25/11/21
Strict avoidance and reduction at source – "We Compost Lunch”
Composting brings a number of benefits: economic, environmental and material.
These benefits are often unknown, or simply not given the true value they have.
That is why this action, presented by the Youth Department of the City Council of Ayora in collaboration with the Waste Consortium, aimed to make these benefits known to the students of the elective "School Garden" of the IES Fernando III of Ayora.
To this end, during the European Week for Waste Prevention, a practical workshop on home composting was held. The students, besides knowing the benefits of composting, got training on what composting is and how it can be done at home.
The objectives pursued were:
  • Show students the benefits of composting.
  • To teach students how to do home composting.
  • To create a composting point at IES for lunch waste.
  • To increase students' awareness of the reuse of the waste they generate.
Country: Spain - Comunitat Valenciana
Action Developer: Departamento de Juventud, Ayuntamiento de Ayora,  Administration/Public Authority
Date of action: 20/11/21 – 28/11/21
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